Our corporate partners
The Royal Countryside Fund partners with organisations that share our vision of a confident, thriving and sustainable agricultural sector, fit to support future generations
We are incredibly grateful to have a portfolio of dedicated and generous corporate partners, all of whom have a direct connection to, and passion for, the British countryside and farming communities.
Why partner with The Royal Countryside Fund?
A partnership with the RCF demonstrates a brand’s awareness of the challenges facing our countryside, and exemplifies a commitment to improving the lives of those living and working in rural Britain.
The Royal Countryside Fund brings together a group of like-minded business leaders whose companies all have a special connection to the British countryside and who understand its importance.
HM King Charles III while he was The Prince of Wales at the launch of his Countryside Fund in 2010
There are many ways companies can partner with the RCF to deliver mutual benefits for both organisations, including logo licensing, employee fundraising, event sponsorship or support of a specific programme or workstream.
Our corporate partners
Aldi
Aldi currently sponsor two groups within the Farm Resilience Programme, and our Opening the Gate programme, an exciting new programme of work focusing on young people and new entrants. This series of virtual workshops breaks down some of the industry’s barriers to entry, and aims to help those from non-farming backgrounds take up agriculture.
Barbour
A longtime corporate donor, Barbour became a full corporate partner in 2023, when together we launched our new biodiversity programme with a pilot group in Northumberland.
Berry Bros. & Rudd
A partner since 2020, Berry Bros. & Rudd currently contribute 10% of profits from sales of The King’s Ginger Liqueur, and have already hosted several successful fundraising events for the RCF, including our annual Journal launch.
Booths
Booths are long-term supporters of the RCF and use our logo on several products in their stores, and continue to champion our work across the North of England and beyond.
Clarence Court
Joining as a corporate partner in 2023, renowned egg producer Clarence Court contributes a percentage of sales to the RCF for every pack sold of their iconic Burford Brown and Leghorn White varieties.
Forest Holidays
Together, Forest Holidays and the RCF created the Rural Start-Up Fund, an initiative to support new rural businesses through grant funding and mentoring support. Now in its fourth year, the scheme has provided funding and mentorship support to nine rural start-ups across the UK. Read more about our winners here.
McDonald's UK & Ireland
McDonald’s UK & Ireland are working with the RCF to support farm businesses and ensure they are prepared for forthcoming changes in the industry. The programme, named Ready for Change, equips farm businesses with the tools to adapt their activities and make informed decisions about their businesses for the future.
Building on our previous publication A-Zero: A farmer’s guide to breaking free from environmental jargon, in 2022, McDonald’s and the RCF introduced The Great Grazing Guide in response to the high increase in input costs, notably fertiliser prices, that the UK farming industry has experienced. Read the guide here.
Morrisons
In addition to sponsoring two groups a year within our Farm Resilience Programme, Morrisons sponsors our Carbon Clarity programme, a series of group workshops and one-to-one support for farmers seeking to reduce their carbon output and increase carbon capture. Learn more about it here.
Musto
One of the RCF’s oldest supporters, Musto has been a corporate partner since 2011 and since then has contributed in various capacities. Currently, they provide an annual contribution via the proceeds from the sales of their Autumn and Winter collections— and supply the RCF team with their excellent clothing!
Saputo Dairy
Saputo Dairy has been one of our largest corporate partners, contributing over £1 million to the charity since 2010. Through their significant contributions, their support has made an impact across every aspect of our work. Since 2014, our logo has appeared on their Davidstow cheddar and Country Life butter products.
Waitrose
Waitrose are one of the founding partners of the RCF and through a generous annual contribution, have made a significant difference to our ability to help those most in need for over a decade. Since 2022, they have supported our work through our rural grants programme by sponsoring a number of projects with Farm Support Grants and Happiness Grants.
Our corporate donors
Not all companies choose to become a corporate partner – some support our charitable work by making a one-off or regular donation. Whether you’d like to support our grants programme, projects, research, or help communities at times of crisis through our dedicated Emergency Fund, your donation will make a vital difference to the future of the British countryside.
Caravan and Motorhome Club
Lloyds Banking Group
Marks & Spencer
Our corporate members
Our new Corporate Membership scheme brings together businesses with a deep connection to rural Britain, giving them an entry route to supporting The Royal Countryside Fund over a period of three years; with a number of benefits including membership exclusive digital logo licensing, networking events, tailored comms support and more.
Through this scheme, we are creating a network of supporters to become a part of our vision of a thriving countryside – a living landscape of working family farms and prosperous rural life.