Waitrose Duchy Organic reaches £30m charitable milestone for The Prince of Wales’s Charitable Fund
March 1, 2021
Record sales and a new look for UK’s largest organic supermarket brand.
Waitrose has revealed its organic range, Waitrose Duchy Organic, has generated over £30m for The Prince of Wales’s Charitable Fund, since the brand was licensed exclusively to Waitrose just over a decade ago.
Sales from the Waitrose Duchy Organic range provide an annual donation to The Prince of Wales’s Charitable Fund (PWCF), with the latest annual donation of £3.6m bringing the total amount raised to over £30m. The PWCF supports charitable causes across the UK including The Prince’s Countryside Fund, which works to secure a brighter future for those who live and work in the British countryside.
The news comes after a record year of sales, and double-digit growth, for Waitrose Duchy Organic which has grown to become the UK’s largest organic supermarket brand. This week Waitrose will also reveal a contemporary new look for the range which highlights the good food, good farming and good causes values for which the brand is known.
James Bailey, Executive Director, Waitrose said: ‘To reach this milestone amount raised for good causes is a reflection of the success of the Waitrose Duchy Organic range at Waitrose. We are proud to be custodians of this brand and, after a year of record sales, look forward to further success and support for The Prince of Wales’s many charitable causes in the future.’
Paula Wilson, Interim CEO & The Prince of Wales’s Charitable Fund Finance Director said: ‘We are incredibly grateful for the support the Waitrose Duchy Organic range provides to us. We are keen that our grants make a difference to peoples lives. Our work at The Prince of Wales’s Charitable Fund is inspired by His Royal Highness and helps to support wide-ranging causes across the UK helping to create sustainable communities. Over the last five years, more than 700 organisations have been supported by PWCF.’
Waitrose Duchy Organic was originally founded as Duchy Originals by HRH The Prince of Wales to champion organic farming. The range was brought exclusively to Waitrose just over 10 years ago following a unique licensing agreement which gave Waitrose the exclusive rights to the range. The range has now grown to offer over 300 food and drink products. Not only popular in the UK, it is also exported to over 30 countries worldwide.
