Heritage bootmaker Le Chameau raises over £16,500 for The Prince’s Countryside Fund through ‘Imperfects’ initiative

The Imperfects initiative ran throughout July and was a chance for fans of the brand to purchase imperfect versions of the boots at a heavily discounted rate. Le Chameau boots are handmade by ‘maître boittiers’ (master bootmakers) in a meticulous process that takes days just to create one pair.  

Known for boots crafted to perfection, Le Chameau is synonymous with quality. Their commitment to the highest standards means that a mere fault can cause a boot to be rejected. While fit for purpose and meeting their rigorous waterproof testing, these less-than-perfect boots don’t meet their meticulous measures. Minor faults can include discolouration, scratches, blemishes, slight damage or inconsistencies. The strictly limited range of boots were available at forty percent less than standard retail price with a special giveback to The Prince’s Countryside Fund of ten percent from every sale of Imperfect boots. 

“We are so thrilled to have raised £16,527 for The Prince’s Countryside Fund, thanks to our Le Chameau Imperfects campaign. The Prince’s Countryside Fund supports British farmers in a variety of ways, offering access to immediate, local and practical support and a path to a sustainable future. We’ve seen first -hand the support and resources that the charity provides to help the agricultural industry and are proud to have been able to contribute to allow them to continue the invaluable work they do for our farming community,” says Le Chameau Marketing Manager, Grace Mulligan. 

Over the past decade, we have invested more than £10.5 million to over 530 projects working across the UK which improve service provision in rural areas, support farming businesses and rural enterprises, and provide training opportunities for young people. To date, we have supported over 1,000 farming families to take charge of their business through our Farm Resilience Programme, and working with the Farm Support Group Initiative, helped countless others to access local support when it’s needed most. 

Keith Halstead, Executive Director of The Prince’s Countryside Fund said: “The Prince’s Countryside Fund works to enable family farms to thrive, and to build confident rural communities through our programmes and initiatives. 

“I would like to thank Le Chameau for the kind contribution from their “Imperfects” initiative. The Prince’s Countryside Fund is delighted to be part of this campaign for the second year in a row, which was born out of our collective desire to reduce waste.  Thanks to Le Chameau’s support, The Prince’s Countryside Fund will be able to empower more family farmers and rural communities to create a sustainable future for themselves, the countryside and our whole nation.” 

Read more about how we help farming communities on the Le Chameau blog here.