Last year, we partnered with McDonald’s UK and Ireland to produce A-Zero: A farmer’s guide to breaking free from environmental jargon. This innovative partnership has been recognised by HRH The Prince of Wales’s Sustainable Markets Initiative in their Terra Carta Impact Reporting as an example of best practice.

Our A-Zero guide is designed to help farmers understand and talk about climate change, and was produced in response to our research which shows that 67% of farmers think there is too much jargon used in conversations around the environment – but 90% of farmers want to engage in environmental land management schemes and do their bit to protect the countryside.