Routes to Regen
Unlocking the potential of regenerative farming to be a practical and rewarding option for farmers.
Routes to Regen is a free programme led by members of the Sustainable Markets Initiative and The Royal Countryside Fund. Its aim is to simplify the often complex landscape of sustainability by providing a whole-farm approach, tailored to the needs of each farmer.
Farmers will have access to a carefully curated menu of resources and opportunities, provided by leading food and finance businesses, to help them on their route to regenerative farming as a practical and rewarding option for their farm.
The programme also includes free on-farm advice from Ceres Rural to help identify the best sustainability options from the menu for each farm, such as:
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- Routes to premiums for sustainably-grown crops.
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- Discounts on cover crop, pollinator and specialist seed.
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- Opportunities to integrate livestock and organic matter into your system.
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- Demonstration days and knowledge-sharing events.
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- Support to begin collecting environmental data.
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The pilot programme is open to arable and mixed farms in the East of England.
Register your interest below:
Once registered, we’ll send you more information about the programme to help you decide if it’s right for you!
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In partnership with
